A diamond is a girl’s best friend, or maybe an emerald, or perhaps just a sterling silver ring. Truth is, jewelry is an almost infinite landscape for tastes and styles that will always be subject to the point of view of the user and that, in particular, is truly unpredictable as for the most beautifully crafted pieces can be left in the browsing window if the client doesn’t connect with it, if there isn’t any sparks. For some people, finding the perfect piece is easy, for others it’s more of a serendipitous case and for a few, it seems just impossible. Until they come across the marvelous opportunity of having custom-made jewelry.

As jewelers, it’s immensely rewarding to treat each ornament as a personalized gift, to tailor it to the client’s measures, to engrave their beloved dates and to place the stone that will reflect their style best, because in a piece that is handmade the spark will never be missing. As soon as it’s finished and delivered it immediately transcends from being just a fashion purchase: It’s becomes the ring that they will carry each day, the earrings that they’ll wear in special occasions or the necklace that will pass onto the next generation. When you attach that sort of sentimental value to a creation of your own, it seems as if it becomes another family member.

This season in Liza Shtromberg Jewelry, we’re releasing one of our most exciting collections yet, titled “La Familia”. An entire set of rings, bracelets, necklaces and earrings all customizable to the client’s desires of metal, engraving and birthstone. “La Familia”, translates into “The Family”, a perfectly fitting name for a matching collection to dedicate to your loved ones.